Jolly Rancher
Valentine’s Day Jewelry

Jolly Rancher, not a traditional Valentine's Day candy, wanted to take over conversation around the famously horrible holiday.

It’s a sucking candy and we felt like the gifts on VDay probably suck most of all.
So we created the suckiest, sparkliest, cheesiest, plastic-iest, Valentine's Day jewelry out there.

We made Jolly Rancher Jewelry with the help of an award-winning jewelry designer and gave it away exclusively through social media.
For owned channels, we produced Instagram Live content, Paid SnapAds and Twitter posts. Influencer partners then ran with the story on their channels to engage with candy lovers/ Valentines haters everywhere.