Chipotle
“School of Guac” Snapchat Channel
Teens love burritos. But after E-Coli, even the youths were dubious. Chipotle needed to reconnect with their high-school and collegiate audience. At the time, Snapchat was the new platform ripe to be “disrupted.” We launched Chipotle on Snapchat with a weekly one-minute variety show that is just as weird as teenagers on Snapchat. The show “School of Guac” was programmed, scheduled and marketed it like broadcast TV from days of yore.
