A Cole Haan HOLIDAY STORY

Like every major fashion brand, Cole Haan was looking to push gift-giving during the holiday season. Instead of impersonal sales jargon, they wanted us to produce a quirky, attention-grabbing social media series that embraced the joy of gifting Cole Haan. I created this series of playful holiday poems that built up a magical, whimsical world of Cole Haan for the holidays. These were used throughout their social media channels including Facebook, Instagram and Twitter, as well as promoted on their web site.